Step one: Knowing your Customer

To find your ideal customer, you first have to know them. Other than the fact your future customer target your businesses products , what else do you know about them? Ask yourself some of the following questions:

1. What hobbies do your customers have?
2. Do they have children?
3. Do they prefer buying online or offline?
4. What are their fears/concerns?
5. What makes them happy?

Step two: Finding Your Ideal Customer

The next step is a piece of cake! Once you discover what your ideal customers interests hobbies, and lifestyle is, finding them is the brain friendly part. There are TONS of message boards, groups, newsletters, and web sites dedicated to defined groups of all the people. You may do some research to find these places on Yahoo Groups, Ezine Directories, or just by searching.

Step three: Discover Your Own Interests

Take a minute to realise your own hobbies and interests. Do you like to read and sell coffee or candles? Join a message board that talks about books and get to know others there. Make sure to put your business in your signature line! Use a creative ad such as "Relax with a cup of (your companys name) coffee and a great book", or "Relax with a (business title) scented candle and a effective book". Try and get as creative as possible so your signature line really stands out and makes other want to click.

Also be sure to ask yourself why you joined this particular business to start with (aside from the funds !). Sometimes this will give you ideas of where your customers could be. For example, if you joined a bath and body business because of your concern for the use of store brand soaps on your children, you may think about seeking out a group or communication board of other mothers that share your same concern. Again, be sure to use signature lines targeted to those who your products are targeted to!

Of course this is just the initial . While you can choose to pay for simple promoting on some websites and newsletters (and this is fine!), if you are involved in the community be respectful to the current members. Dont just place ads and leave, but instead get to know those in the community. Follow the rules as you should within any community - dont post with the assumption people will automatically buy from you. Build relationships, be helpful, and the sales will follow!